website design

What Does It Take to Design a Website for a Construction Company?

It has been said that website design is a task that is never quite complete. That's because there is always the need to update elements of the site so it remains fresh and attracts attention from more potential customers. When designing the basic site, there are several areas that need close scrutiny. Here are some examples of what needs to go into that construction website design now and in the years to come.

Content That People Can Understand

A key element in any website design is using text that is helpful to those who visit the site. While it's fine to use technical terms when necessary, don't make assumptions about the readers. Explain those terms using definitions they can readily grasp. This is important since a person who is looking for a construction company to build a stand-alone retail structure may or may not be familiar with those terms.

Ensure that the text remains on target. If the topic on the page happens to be about choosing an overhead sprinkler system, don't go off on a tangent about how to ensure the place has plenty of hot water. This approach will make it easier for the visitor to find the information desired and want to know more.

Put Those Images to Work

What website today is complete without images? Choose them wisely, and make sure that each one says something about the core values of the company. The images should provide the visitor with some idea of the types of construction projects the company has done and the quality of the work.

Easy Navigation

Always keep the target audience in mind when deciding what elements to include and where they will go. Video is great, but if it causes the home page to load slowly on mobile devices, create a page that houses the videos and use static images on the home page. Always ensure that every page provides the option for the reader to contact the company without having to return to the home screen.

Remember that manufacturing websites need fresh copy and new images from time to time. Make it a point to take a good look at the site a minimum of every 18 months and decide if the core elements or the layout needs to change. Doing so will ensure the business is always presented in the best light and will attract more potential customers.